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A hand holding a phone showing the WooWoof home screen with a 3D puppy and AI daily report
WooWoof

AI Pet Health System

Smart collar · Charging dock · App

An integrated smart hardware + software solution for pet health management.

UI/UX DesignApp DesignIndustrial Design
PROJECTResearch / UX Design / Visual Design / Industrial Design / Structural Design

ABOUT

AI + Smart Collar + App: One Pet Health Platform

WooWoof collar module render

An AI pet-health ecosystem built around a smart collar and mobile app, enabling continuous monitoring, owner–pet interaction and integrated services.

ROLE

PLATFORM

DATE

iOS · Android · Hardware

2025 — 2026

Full-Stack Designer

Physical Product

Physical Product Design

WooWoof collar module, front view Charging dock with collar module

Lightweight · Minimal · Detachable · Durable

Golden retriever wearing the WooWoof collar at sunset Dock beside the collar band Collar module docked

I wanted to turn owners’ care for their pets’ health into tangible product quality. Clean, rounded forms, soft neutral colours and low-gloss translucent acrylic balance technology with warmth. Rather than flaunting its tech, a restrained visual language and refined material layering convey a professional, reliable and warm character — so the collar blends into the daily life of owners and pets as a trusted health companion.

Aluminium

Acrylic

Plastic

Silicone

App Design

Health summary Heart-rate detail WooWoof AI chat

Efficient, clean and intuitive

WooWoof home screen

AI runs through every health data point and user decision — from monitoring and analysis to feedback and advice — so owners keep understanding their pet and get timely support at critical moments.

CORE PRODUCTS

Designing an AI-Driven Pet Health System

Problems and insights icon AI-driven design icon Design outcome phone

Problems & Insights

AI-Driven Design

Design Outcomes

Understanding pain points and opportunities through user research and AI-assisted analysis

Turning user insights into AI-driven product experiences

Final design results and product impact

Opportunity pyramid

Our Opportunity

Integrate monitoring, AI analysis and action guidance into one continuous health-management experience

MARKET & OPPORTUNITY

Market Gap

A Growing Pet Economy, a New Health-Care Opportunity

Health data, AI consultation and medical services are fragmented

As pet health needs extend from basic care to long-term management, existing products still leave experience gaps between health monitoring, AI consultation and medical services — creating room for an integrated product that fuses smart hardware, AI and a service ecosystem.

Demand Shift

From passively spotting problems to proactive, continuous care

Market Foundation

A $158 billion pet economy

PROBLEM

Unnoticed Changes, Fragmented AI, Unclear Next Steps

Owners often miss subtle health changes. Even with AI they must re-describe their pet and switch tools — and when facing a potential issue, they still lack clear, trustworthy next steps.

Owner checking on an older dog Owner looking at her phone beside her Shiba Worried owner reading beside his corgi

Health Changes Go Unnoticed

Repetitive AI Consultations

Anomalies Without Guidance

Pets can’t tell us when they feel unwell. Owners rely on daily observation without continuous monitoring or data comparison, so early anomalies slip by.

Every consultation means re-entering pet info, symptoms and history, asking again across tools with no continuous health context.

Facing unusual symptoms and conflicting advice, owners struggle to decide whether to see a vet — and how to observe, respond and follow up.

COMPETITIVE ANALYSIS

From Location Tracking to Continuous Health Care

Building on competitors’ gaps in location tracking, health-data interpretation and follow-up care, I shifted the focus from single-function monitoring to AI-driven continuous health management — from passive attention to proactive care.

Competitors: Tractive, Fi, Wopet, WooWoof, Furbo, Petcube, Halo

How do we differentiate?

From Location Tracking to Health Monitoring

From Data Display to AI Health Insight

From Alerts to Proactive Care

Long-term wear and continuous sensing, focused on physiological and behavioural change — not just location and activity logs.

AI interprets continuous data, identifies anomalies and trends, and makes complex health info easy to understand.

Connects alerts to action suggestions, ongoing observation and professional services for complete care.

DESIGN CHALLENGE

Make Every Health Change Easy to Understand, Record and Follow

Pet Status at a Glance AI That Keeps Learning Your Pet Clearer Response to Anomalies

Design Goals

Lower the barrier to reading health info, so owners understand their pet’s state and changes in time.

Less repeated input and cross-platform asking — AI keeps supporting you from what it already knows.

Help owners understand risk and know the next step: observe, act or see a vet.

Visualized Health Status Continuous AI Health Context Closed-Loop Health Care

Design Strategy

A 3D pet avatar, health metrics and trends make abstract data intuitive.

Automatically combines pet profile, real-time data and history for continuous conversation.

Links anomaly alerts, AI suggestions, professional consultation and follow-up tracking.

Sensor icons Hand holding the WooWoof app

AI-Powered Smart Collar for Everyday Pet Health

An AI Smart Collar for Everyday Pet Health

Once the collar is on, it continuously collects key vital signs. Behaviour, health data and AI analysis come together on the home screen, so owners see their pet’s real-time state at a glance.

Golden retriever wearing the collar
Wireframe: AI chat Wireframe: health summary Wireframe: user home Voice orb

App Prototype

Wireframe: heart rate

AI at the core of the pet-health experience — combining real-time data, health trends and natural-language consultation, so AI keeps understanding the pet and owners repeat less.

AI That Understands Your Pet, Not Just Answers

AI heart-rate report and chat

AI automatically combines real-time monitoring with health history to keep understanding the pet’s condition. Owners never repeat background — they ask about a change and get data-backed, personal advice.

3D puppy resting with AI daily report 3D puppy eating 3D puppy unwell

Resting

Eating

Unwell

3D puppy sleeping 3D puppy active

Sleeping

Active

Pet Health Status at a Glance

A 3D pet avatar visualizes resting, eating, sleeping, activity and abnormal states. Paired with AI health analysis, owners grasp their pet’s state and changes without reading complex data.

AI That Truly Understands Your Pet’s Health

Combining continuous monitoring with health history, AI analyzes physical changes automatically. Owners ask directly — no re-describing their pet — and receive advice based on that individual.

Onboarding: set up your collar

Device Connection Onboarding

Onboarding Setting

A clear, restrained guided flow helps owners pair the hardware and fit the collar step by step — building the device–pet connection with minimal learning cost and laying the foundation for health data and the whole ecosystem.

Onboarding: station found, pairing, connecting

From Health Data to AI Insights in Four Simple Steps

From Health Data to AI Insight in Four Steps

Example: the pet’s heart rate

Four app screens from home to AI chat Report to AI 2 3 4 Ask AI About It View Full Data Explore a Metric 1 Home Overview

Every body metric and status, summarized

Dive into one metric and its trend

Analysis and advice from real-time data

Core health data on one screen

Proactive Alerts & Information Hierarchy

Surface Critical Health Info First

A clear hierarchy brings pet status, core metrics and anomaly alerts onto the home screen — important changes appear first, cutting search time and the risk of missing something.

Alert cards Home: normal status Home: abnormal sound Home: abnormal heart rate Heart-rate alert and icons Awake puppy Unwell puppy

Awaked

Unwell

Anomalies reach users visually first

Abnormal metrics, status changes and AI analysis shown together

Health Status Abnormal Sound Abnormal Heart Rate
After: redesigned home Before: feature-heavy home

Home Experience Iteration & Validation

Iterating & Validating the Home Screen

Validation funnel Too many tools — purpose unclear

Test feedback

Too broad — core buried

Find the issue

Focus on the core

Refine the design

After

Before

Less searching, straight to core health

Feature overload diluted health info

+33%

+20%

+40%

Pet status, key metrics and an AI summary — owners understand health the moment they open the app.

Many features side by side blurred priorities and raised the cost of finding information.

Core data access

AI consult conversion

Core value recognition

Users reach data details faster

More consults from real-time data

Positioning understood faster

Final

ITERATIVE DESIGN & UX OPTIMIZATION

Integrated · closed AI loop

Redefining the Experience Around Pet Health

Final home screen

Iterating the information architecture and flows cut distraction from non-core features and put health status, key data and AI analysis first.

V2.0

Convergence · health first

V1.0

V2.0 home screens Exploration · no clear core V1.0 home screens

Industrial Design

Collar Body Design

Design Goals

Lightweight Wear Modular, Swappable Bands Premium Med-Tech Look

Controlled size, weight and materials reduce long-term wearing burden for daily activity.

Bands swap easily, so the health device doubles as an everyday accessory.

A clean, restrained design language conveys professional, trustworthy quality.

WooWoof collar module and band
Dock light states: health status, ambient light, Bluetooth pairing, charging

Industrial Design · Beyond Charging

Health Status

The Dock as a Second Health Interface

A passive, infrequent charging moment becomes continuous, visible health interaction — light and status feedback bring pet health into the home.

One device → health gateway Charging → status feedback Charger → home device

Ambient Light

WooWoof charging dock

Bluetooth Pairing

Charging Status

Final Prototype Development & Design

Final Prototype Samples

Collar module prototype Dock prototype Band prototype in hand Band flex test

Industrial Design

Evolution of the Collar Design

Premium · thin & light · drop-proof · corrosion-resistant

HOW IT WORKS

Body-State Recognition

From Continuous Monitoring to Proactive Care

Health metric icons Health Trends

AI Health Analysis

The collar continuously collects physiological and behavioural data. AI analysis detects health changes and turns complex information into intuitive insights, early warnings and action suggestions — a complete loop from sensing to proactive care.

WooWoof AI Anomaly Alerts Sensing Medical Services Golden retriever with collar Health summary screen AI chip Data

Health Insights & Action Guidance

Analysis becomes easy-to-read status feedback, risk alerts and next-step suggestions.

Continuous Monitoring Multi-dimensional Data

UX Challenge

Design Challenges

The collar continuously captures body and behaviour data; with AI analysis, occasional, passive attention becomes continuous, visible health management.

Hardware + Software for Long-Term Wear

Lower the Barrier to Health Info

Hierarchy & Data Visualization

Pro-grade health metrics are hard to read — owners must judge their pet’s state in seconds.

Many data dimensions at once, without turning home into a complex dashboard.

The device is worn and running constantly, while owners should need the app less.

A 3D pet visualization turns complex data into at-a-glance health feedback.

Cards, modules and priority rules — only anomalies and key changes stand out.

A lightweight structure shows key device status on the hardware, consistent with the app.

WooWoof home screen

UI Design

A Soft, Trustworthy Visual Language

Pet health care is a long-term companion, not a quick tool. Soft colour, a light information hierarchy and an anthropomorphic pet ease the tension of medical products, while clear status feedback and risk cues keep the credibility and decision speed a health product needs.

Soft Structure, Clear Risk Levels

Alert card: detect abnormal voice

20px

Neutral Base, Meaningful Colour

One soft visual language

Lightweight Status Feedback

White and light grey keep the screen calm; functional colour appears only for connection status, health metrics and risk alerts — colour carries meaning, not decoration.

Lightweight System Feedback

Status pills: Awaked, Connect, Wi-Fi, 90%

Translucent glass links the hardware to the interface and lightens status components.

App icon with badge in the dock Lock-screen notifications

Timely Alerts for Critical Health Changes

Timely Alerts for Critical Moments

Proactive alerts fire the moment something is off, shortening the time from noticing a problem to taking action.

Visual Design

Typography

Aa

Regular

Medium

Semibold

Bold

Aa

Poppins Font

Primary / #54D4CD

Card / #FFFFFF

Background / #F2F2F2

Button / #000000

App icon in the iOS dock Collar band with wordmark

Logo Design

WooWoof logo on its construction grid Collar module

User Feedback

FEEDBACK & REFLECTION

Test User 1

Test User 2

“A clean, simple app — I can see how my dog is doing.”

“Analysis tailored to my own dog is incredibly convenient.”

“This device and app have given me real peace of mind. I used to worry whether she was uncomfortable; now I see changes earlier and know when to pay closer attention.”

“With other AIs I had to explain my dog’s condition every time, and each gave a different answer. WooWoof answers from my dog’s data — so much easier.”

Test User 3

Test User 4

“I no longer scare myself over every little thing.”

“At the vet, I no longer describe everything from memory.”

“I used to know only how much she ate and slept that day, never the trend. Now the data is continuous, so changes are much easier to see.”

“When the vet asked when it started or whether her activity changed, I couldn’t remember. Now I show the history and anomaly records.”

•••

Collar band WooWoof home screen WooWoof logo Charging dock

Design Overview

Thanks for Watching

UI/UX Design App Design Hardware Design
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