1Problem 01
Recommendations ignore personal style
They understand products, not the user’s taste.
HYPED.
A personalized sneaker shopping app
HYPED. turns sneaker shopping from a search-driven purchase into a personalized, swipe-based discovery experience.
UI/UX DesignApp Design
Problem
Too many choices leave people overwhelmed
People spend hours browsing fashion posts and hunting for styles — and hype culture keeps adding the extra chore of finding pairs they actually love.
Interviews
To understand more pain points, I interviewed sneaker buyers about how they shop today.
“Lots of platforms are too utilitarian. They’re simple, but I wish buying sneakers felt more personal.”
“Sites like SSENSE have tons of designers to browse, but I have to filter through so much I don’t care about.”
“It’s hard to find shoes that fit my taste and are practical.”
“Sometimes I just can’t find pairs in my specific style online.”
80%
of sneaker buyers mentioned switching between platforms.
74%
look for pairs that match their personal taste.
65%
find the shopping experience complicated.
80%
struggle to keep up with the drops that matter to them.
Pain Points
Four core user pain points
1
2Problem 02
Constant platform switching
Scattered information keeps interrupting exploration and decisions.
3Problem 03
Hard to tell if a pair suits you
Without intuitive fit cues, buying comes down to guesswork.
4Problem 04
A fragmented path from discovery to purchase
Core shopping actions are disconnected — slow and incoherent.
Pain Points
User journey map
Mapping the sneaker buyer’s journey shows exactly where friction starts — and where the opportunities are to shrink pain points and improve the experience.
Actions
Browse / search
Research
Extra research
Purchase
Behavior
Emotions
🙂
🙁
😠
😄
Pain points
Buyers worry hype and limited supply mean they can’t cop the pair.
Filtering every sneaker to find favorites takes a lot of time.
Sometimes the right size is gone, or the price is higher than expected.
For limited, pricey pairs, buyers feel unsure about payment and shipping confirmation.
Opportunities
How might we help users find the sneakers they want efficiently?
How might we let users personalize how they shop?
How might we make the ideal price, size and colorway easier to find?
How might we organize info and keep buyers updated on shipping?
From Discovery to Decision
Redesigning the sneaker shopping journey
Swipe to discover
Dive deeper
Compare & buy
Building Consistency at Scale
A scalable, consistent design system
SF Pro type scale, a 4–88px spacing system and a violet-led palette (#5C4EFF) — shared components from price chips to swipe cards.
Final Design
Final UI concept
Swipe feed, product detail, price comparison, chat, discovery and profile — one fluid path from finding a pair to owning it.
